{"id":8056,"date":"2021-02-18T17:31:44","date_gmt":"2021-02-18T17:31:44","guid":{"rendered":"https:\/\/tools4seedsystems.org\/?post_type=glossary_item&#038;p=8056"},"modified":"2024-09-16T15:56:35","modified_gmt":"2024-09-16T15:56:35","slug":"elicitation-gratuite","status":"publish","type":"glossary_item","link":"https:\/\/tools4seedsystems.org\/fr\/glossary_item\/elicitation-gratuite\/","title":{"rendered":"\u00c9LICITATION GRATUITE\u00a0"},"content":{"rendered":"<p aria-level=\"2\"><span data-contrast=\"none\">\u00ab\u2009Dans l\u2019\u00e9licitation libre, on demande aux r\u00e9pondants de verbaliser les attributs qu\u2019ils consid\u00e8rent comme pertinents dans leur perception de diff\u00e9rentes alternatives de produits dans la cat\u00e9gorie \u00e9tudi\u00e9e. Des sondes de m\u00e9moire (comme un ensemble de noms de marques) peuvent \u00eatre utilis\u00e9es pour aider le r\u00e9pondant \u00e0 d\u00e9clencher le processus d\u2019\u00e9licitation.\u2009\u00bb<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">R\u00e9f\u00e9rences<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Steenkamp, J.-B.E.M., van Trijp, H.C.M., 1997. Attribute Elicitation in Marketing Research: A Comparison of Three Procedures. <\/span><span data-contrast=\"none\">Marketing Letters 8, 153\u2013165. <a href=\"https:\/\/doi.org\/10.1023\/A:1007975518638\">https:\/\/doi.org\/10.1023\/A:1007975518638<\/a><\/span><\/p>\n","protected":false},"featured_media":0,"template":"","char_index":[2210],"glossarycontext":[2185],"class_list":["post-8056","glossary_item","type-glossary_item","status-publish","hentry","char_index-e-fr","glossarycontext-methodes"],"acf":[],"_links":{"self":[{"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/glossary_item\/8056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/glossary_item"}],"about":[{"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/types\/glossary_item"}],"wp:attachment":[{"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/media?parent=8056"}],"wp:term":[{"taxonomy":"char_index","embeddable":true,"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/char_index?post=8056"},{"taxonomy":"glossarycontext","embeddable":true,"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/glossarycontext?post=8056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}