{"id":8139,"date":"2024-08-28T20:40:12","date_gmt":"2024-08-28T20:40:12","guid":{"rendered":"https:\/\/tools4seedsystems.org\/?post_type=glossary_item&#038;p=8139"},"modified":"2024-09-16T16:14:10","modified_gmt":"2024-09-16T16:14:10","slug":"grille-repertoire","status":"publish","type":"glossary_item","link":"https:\/\/tools4seedsystems.org\/fr\/glossary_item\/grille-repertoire\/","title":{"rendered":"GRILLE REPERTOIRE"},"content":{"rendered":"<p><span data-contrast=\"none\">\u00ab\u2009La t\u00e2che de la grille de r\u00e9pertoire confronte le consommateur \u00e0 des triades d\u2019alternatives de produits&#8230; On demande au r\u00e9pondant d\u2019indiquer quels sont les deux stimuli qui se ressemblent le plus et sur quel(s) attribut(s) ils diff\u00e8rent du troisi\u00e8me stimulus. Cette proc\u00e9dure est r\u00e9p\u00e9t\u00e9e pour diff\u00e9rentes triades jusqu\u2019\u00e0 ce que les attributs du r\u00e9pondant soient \u00e9puis\u00e9s ou que toutes les marques aient \u00e9t\u00e9 incluses.\u2009\u00bb<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">R\u00e9f\u00e9rences<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u2018Steenkamp, J.-B.E.M., van Trijp, H.C.M., 1997. Attribute Elicitation in Marketing Research: A Comparison of Three Procedures. <\/span><span data-contrast=\"none\">Marketing Letters 8, 153\u2013165. \u2018<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","char_index":[2212],"glossarycontext":[2185],"class_list":["post-8139","glossary_item","type-glossary_item","status-publish","hentry","char_index-g-fr","glossarycontext-methodes"],"acf":[],"_links":{"self":[{"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/glossary_item\/8139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/glossary_item"}],"about":[{"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/types\/glossary_item"}],"wp:attachment":[{"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/media?parent=8139"}],"wp:term":[{"taxonomy":"char_index","embeddable":true,"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/char_index?post=8139"},{"taxonomy":"glossarycontext","embeddable":true,"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/glossarycontext?post=8139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}