{"id":8143,"date":"2024-08-28T20:53:52","date_gmt":"2024-08-28T20:53:52","guid":{"rendered":"https:\/\/tools4seedsystems.org\/?post_type=glossary_item&#038;p=8143"},"modified":"2024-09-16T16:19:41","modified_gmt":"2024-09-16T16:19:41","slug":"paquet-r","status":"publish","type":"glossary_item","link":"https:\/\/tools4seedsystems.org\/fr\/glossary_item\/paquet-r\/","title":{"rendered":"PAQUET R"},"content":{"rendered":"<p><span data-contrast=\"none\">\u00ab\u2009Prix ou ensemble de prix que le consommateur utilise pour comparer et \u00e9valuer le prix d\u2019un bien ou d\u2019un service propos\u00e9.\u2009\u00bb<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">R\u00e9f\u00e9rences<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Le Gall-Ely, M., 2009. <\/span><span data-contrast=\"none\">Definition, Measurement and Determinants of the Consumer\u2019s Willingness to Pay: a Critical Synthesis and Directions for Further Research. <\/span><span data-contrast=\"none\">Recherche et Applications en Marketing 24, 91\u2013113.\u202f<\/span><a href=\"https:\/\/hal.archives-ouvertes.fr\/file\/index\/docid\/522828\/filename\/mlegallely_RAM_2009_english_version.pdf\"><span data-contrast=\"none\">https:\/\/hal.archives-ouvertes.fr\/file\/index\/docid\/522828\/filename\/mlegallely_RAM_2009_english_version.pdf<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","char_index":[2206],"glossarycontext":[2185],"class_list":["post-8143","glossary_item","type-glossary_item","status-publish","hentry","char_index-p-fr","glossarycontext-methodes"],"acf":[],"_links":{"self":[{"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/glossary_item\/8143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/glossary_item"}],"about":[{"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/types\/glossary_item"}],"wp:attachment":[{"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/media?parent=8143"}],"wp:term":[{"taxonomy":"char_index","embeddable":true,"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/char_index?post=8143"},{"taxonomy":"glossarycontext","embeddable":true,"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/glossarycontext?post=8143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}