{"id":8177,"date":"2021-02-23T01:47:35","date_gmt":"2021-02-23T01:47:35","guid":{"rendered":"https:\/\/tools4seedsystems.org\/?post_type=glossary_item&#038;p=8177"},"modified":"2024-09-16T16:42:36","modified_gmt":"2024-09-16T16:42:36","slug":"volonte-de-payer-wtp","status":"publish","type":"glossary_item","link":"https:\/\/tools4seedsystems.org\/fr\/glossary_item\/volonte-de-payer-wtp\/","title":{"rendered":"Volont\u00e9 de payer (WTP)"},"content":{"rendered":"<p>\u00ab\u00a0Maximum price a consumer accepts to pay for a given quantity of goods or services.\u00a0\u00bb<\/p>\n<p><em>References<\/em><\/p>\n<p>Le Gall-Ely, M., 2009. Definition, Measurement and Determinants of the Consumer\u2019s Willingness to Pay: a Critical Synthesis and Directions for Further Research. Recherche et Applications en Marketing 24, 91\u2013113. <a href=\"https:\/\/hal.archives-ouvertes.fr\/file\/index\/docid\/522828\/filename\/mlegallely_RAM_2009_english_version.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/hal.archives-ouvertes.fr\/file\/index\/docid\/522828\/filename\/mlegallely_RAM_2009_english_version.pdf<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","char_index":[],"glossarycontext":[2226],"class_list":["post-8177","glossary_item","type-glossary_item","status-publish","hentry","glossarycontext-v"],"acf":[],"_links":{"self":[{"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/glossary_item\/8177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/glossary_item"}],"about":[{"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/types\/glossary_item"}],"wp:attachment":[{"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/media?parent=8177"}],"wp:term":[{"taxonomy":"char_index","embeddable":true,"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/char_index?post=8177"},{"taxonomy":"glossarycontext","embeddable":true,"href":"https:\/\/tools4seedsystems.org\/fr\/wp-json\/wp\/v2\/glossarycontext?post=8177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}