Conjoint analysis

Topic:

Methods

Definition:

“…a preference elicitation method commonly used to carry out market share simulations. In conjoint analysis, people are asked to rate, rank, or choose between a series of goods described by a set of attributes. These responses are used to estimate an attribute-based utility function, which is in turn used to simulate market shares.”

References

Lusk, J., Shogren, J.F., 2007. Experimental auctions: methods and applications in economic and marketing research, Quantitative methods for applied economics and business research. Cambridge University Press, Cambridge ; New York.

Last Updated:

Nov. 2020
Complex adaptive system
Containment
Menu